Collecting your data

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The book provides practical guidance on finding all the answers to questions about collecting valid and reliable data. Learn everything about data gathering procedures, sampling strategies and ethical research.

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Digital product: The book is a useful resource describing how to decide on appropriate data collection methods when conducting primary research. It also explains how to produce valid and reliable findings and uphold ethical research standards. Furthermore, the publication describes how to pick a suitable sampling strategy, get permission and arrange access to your research site. In addition, it sets out how to obtain informed consent and ensure the confidentiality of participant material.

Downloadable guidance: An accessible and succinct thesis textbook (16-page PDF). It contains 14 pages of easy-to-understand information and straightforward explanations to help collect credible data. For instance, when and how to gather data using questionnaires, surveys, interviews, focus groups and case studies. The book is as an extracted chapter from the more comprehensive resource, Doing Your Thesis – A Practical Guide, which covers the whole dissertation journey. Buy both publications now for immediate use.

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